It’s time
blackberries
caught up.
REJOICE™ IS LEADING THE NEW STANDARD OF BLACKBERRY
For too long, blackberries have been held back. Limited availability, inconsistent flavor and texture, and red drupelet reversion left a clear gap in berry programs.
As consumers increasingly prioritize fresh, better-for-you options, Rejoice™ is addressing unmet needs throughout the entire value chain and advancing the category forward.
Our vision? To elevate blackberries to a consistent, must-have position in every berry program and every weekly basket.
Rejoice™ is committed
to your success.
BEST IN CLASS
COMMERCIALIZED
VARIETALS
ACCESS TO PSG’S
BREEDING PIPELINE
& VARIETY INTRODUCTION
TRIALS
BEST MANAGEMENT
PRACTICES &
AGRONOMIC
GUIDES
IN-FIELD
AGRONOMY
SUPPORT &
ADVICE
MARKETING &
PROMOTIONAL
SUPPORT OF
VARIETY
BRANDING
OPPORTUNITY
FOR CO-
PROMOTIONS
We start with
world-class
expertise.
Rejoice’s™ genetic potential directly correlates with Scott Adams, a globally recognized raspberry and (now) blackberry breeder. His unmatched ability to balance grower, shipper, and consumer traits and his advancement of primocane genetics, makes Rejoice™ the leading platform for category-changing blackberry varietals.
Our genetics
meet real-field
performance
Rejoice™ performs exactly where it matters most, every single day. That’s in no small part thanks to our global agronomy team, whose hands-on expertise and real-time support ensure every decision, practice, and plant in the ground translates into reliable, real‑field performance.
Addressing
your challenges
at the root.
Rejoice™ goes beyond single-variety fixes. Our blackberry pipeline is identifying, addressing, and eliminating stress factors at every stage of the value chain.
GREAT TASTE
SHOULDN’T BE
SEASONAL.
Rejoice™.
The First of Its Kind.
With robust variety branding, marketing support,
and co-promotion opportunities, Rejoice™ empowers
you to build demand and elevate differentiation at
every touchpoint.
Crave more?
