of Season
Demand
Rejoice™ blackberries are
the only proven year-round
primocanes in market.
Quality at the Root
Rejoice™ blackberries varieties were developed by Scott Adams, a world‑class raspberry and blackberry breeder, whose exceptional attention to detail shows in every aspect of the variety.
Seriously Stunning
With the genetic potential for zero to very low reversion, Rejoice™ blackberries have winning shelf presence that holds from crop to cart.
A Grower’s Blackberry
Rejoice™ blackberries are grower-first. Adapting, producing & performing reliably year‑round so you can operate with efficiency, predictability & confidence.
Finally, Full Potential
For too long blackberries have been put on the back-burner. Too tart, too mushy, too inconsistent. Not anymore. Rejoice™ blackberries reset expectations with the new standard.
Where membership
moves you forward.
REAL-TIME
AGRONOMIC
SUPPORT
Our team delivers hands‑on guidance and field‑proven practices to help maximize performance.
MARKETING
& BRANDING
SUPPORT
From integrated varietal credentials to full customized co-brand partnerships, we aim to integrate into your program.
COMPLETE
PIPELINE
ACCESS
Our licensees have full access to our pipeline of blackberry varietals shaping the future of the global blackberry fruitscape.
Serious Impact
The Rejoice™ platform creates a ripple of strength across the supply chain.
Reliable performance for growers. Confident storytelling for marketers. Consistent, high-quality fruit that retailers can depend on year-round.
Crave more?
